{"product_id":"vintage-french-enamel-metal-cement-sign-super-blanc-demarle-lonquety-convex-industrial-advertising-plaque-c-1950","title":"Vintage French Enamel Metal Cement Sign – Super Blanc Demarle Lonquety – Convex Industrial Advertising Plaque c.1950","description":"ABOUT THIS PIECE\u003cbr\u003e\u003cbr\u003eA wonderfully timeworn original French enamel advertising sign produced circa 1950 for Super Blanc Demarle-Lonquety, a white Portland cement manufactured by the Société des Ciments Français.\u003cbr\u003e\u003cbr\u003eMade from heavy enamelled steel, this circular sign has a distinctly convex or domed profile. Its striking design features a pale blue ground, a large white starburst and bold black typography reading:\u003cbr\u003e\u003cbr\u003eSUPER BLANC\u003cbr\u003eDEMARLE\u003cbr\u003eLONQUETY\u003cbr\u003e\u003cbr\u003eThe inscription around the outside reads “Société des Ciments Français”.\u003cbr\u003e\u003cbr\u003eDemarle was an important name in French cement production. Charles Demarle and Émile Dupont established a cement works at Boulogne-sur-Mer in 1850, forming part of the company that later became Ciments Français. Super Blanc Demarle-Lonquety was promoted as an architectural white cement and used in French modernist construction.\u003cbr\u003e\u003cbr\u003eThis is a genuine vintage French advertising plaque and not a modern reproduction. Its dark, naturally oxidised reverse, convex construction, original fixing holes and substantial enamel loss are entirely consistent with its age and many years of outdoor display.\u003cbr\u003e\u003cbr\u003eTHE QUICK DETAILS\u003cbr\u003e\u003cbr\u003eOrigin: France\u003cbr\u003eDate: Circa 1950\u003cbr\u003eMaterial: Enamelled steel\u003cbr\u003eDimensions: Approximately 40 cm \/ 15.75 inches diameter\u003cbr\u003eShape: Circular and convex\u003cbr\u003eColours: Pale blue, cream-white and black\u003cbr\u003eFixings: Four original fixing holes\u003cbr\u003e\u003cbr\u003eDETAILS \u0026amp; CONDITION\u003cbr\u003e\u003cbr\u003eThis sign is in heavily weathered and authentically distressed condition.\u003cbr\u003e\u003cbr\u003eThere are extensive areas of enamel loss and surface rust, particularly around the perimeter, together with scratches, marks and further losses through parts of the lettering.\u003cbr\u003e\u003cbr\u003eThe reverse has widespread natural oxidation and historic surface wear. The sign remains structurally sound and wonderfully decorative.\u003cbr\u003e\u003cbr\u003ePlease study all the photographs carefully, as they form an important part of the description. The wear, losses and aged patina are integral to the character of this genuine vintage advertising sign.\u003cbr\u003e\u003cbr\u003eA fabulous piece of French industrial history that would look particularly effective in a kitchen, loft, workshop, garden room, café, restaurant or collection of vintage advertising signs.\u003cbr\u003e\u003cbr\u003eDELIVERY\u003cbr\u003e\u003cbr\u003eYour order will be carefully packed and dispatched within 48 hours.\u003cbr\u003e\u003cbr\u003eInternational delivery is available to selected destinations. Please message me through Etsy or email [polly@frenchgeneraltrading.co.uk](mailto:polly@frenchgeneraltrading.co.uk) to request a delivery price for worldwide destinations not shown, or for combined and bulk orders.\u003cbr\u003e\u003cbr\u003eImport duties, taxes and customs charges are the responsibility of the buyer, except for orders to the USA where Etsy’s DDP system applies and the relevant charges are included at checkout.\u003cbr\u003e\u003cbr\u003eMany genuine antiques more than 100 years old may qualify for reduced or zero import duty in certain countries. This particular sign dates from circa 1950 and is therefore sold as vintage rather than antique.\u003cbr\u003e\u003cbr\u003eRETURNS\u003cbr\u003e\u003cbr\u003eReturns are accepted within 14 days of delivery. The buyer is responsible for return postage when an item is returned due to a change of mind.\u003cbr\u003e\u003cbr\u003eThe item must be returned in the same condition in which it was received. If it is returned damaged, incomplete or altered, any loss in value may be deducted from the refund.\u003cbr\u003e\u003cbr\u003eSOURCED BY POLLY\u003cbr\u003e\u003cbr\u003eEvery antique and vintage piece is individually sourced by me for its character, decorative appeal and connection to the past.\u003cbr\u003e\u003cbr\u003eThese are genuine old pieces with histories of their own. Their marks, wear and imperfections are part of what makes them unique—and when they’re gone, they’re gone.\u003cbr\u003e\u003cbr\u003eCOME ANTIQUING WITH ME\u003cbr\u003e\u003cbr\u003eFollow my real-life treasure-hunting adventures through French brocantes, flea markets, country houses and antiques fairs on YouTube:\u003cbr\u003e\u003cbr\u003ehttps:\/\/www.youtube.com\/@frenchgeneraltrading","brand":"French General Trading","offers":[{"title":"Default Title","offer_id":58635438883197,"sku":null,"price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0017\/7694\/3177\/files\/il_fullxfull.8521696331_gwrr.jpg?v=1788605590","url":"https:\/\/www.frenchgeneraltrading.co.uk\/products\/vintage-french-enamel-metal-cement-sign-super-blanc-demarle-lonquety-convex-industrial-advertising-plaque-c-1950","provider":"French General Trading","version":"1.0","type":"link"}